Top 100 Nil Earners 2025 Season. With 10 athletes included, nine of which are football players, texas is the nation's clear nil leader. Travis hunter is one of college sports' top earners.
These rankings are based on the potential influence they have as an individual. Here are the college athletes who make the most money from nil deals, according to on3’s proprietary nil algorithm, which is based on deal data, performance, influence and exposure.